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The History Of Political Advertising - What Worked And What Failed

Dwight Eisenhower's campaign ran the first presidential campaign on television, in 1952.
Dwight Eisenhower's campaign ran the first presidential campaign on television, in 1952.
Dwight Eisenhower's campaign ran the first presidential campaign on television, in 1952.
Credit en.wikipedia.org
Dwight Eisenhower's campaign ran the first presidential campaign on television, in 1952.

 

The first presidential campaign television commercial ran in 1952, during the race between Dwight Eisenhower and Adlai Stevenson. TV political advertising has changed dramatically since then, and evolved into a mix of part art, part science. 

Over the years some ads proved tremendously effective in promoting the candidate, others backfired terribly.

Joining us to discuss political advertising are former Cincinnati Enquirerphotojournalist and video producer, and current partner at Chilidog Pictures, Glenn Hartong; and WVXU political reporter Howard Wilkinson. Glenn Hartong is giving a presentation on The Dark Art of Political Advertising at 7:30 p.m. Wednesday, September 28, at the National Voice of America Museum in West Chester.

For information and reservations for The Dark Art of Political Advertising, click here. To view presidential campaign ads dating back to 1952, visit The Living Room Candidate

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