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Reds Win In July, But Not WLW-AM

Credit WGRR-FM

Here's a story they won't be talking about on The Big One: WGRR-FM (103.5) won the July radio ratings, beating WLW-AM in the monthly Nielsen Company report.

I can't remember the last time WLW-AM wasn't in first place – especially in the middle of the baseball season!

You can't blame the Reds. The Reds were 13-11 in July, the team's first winning month in at least two years.

WGRR-FM, owned by Cumulus, averaged a 9.3% audience share among all listeners ages 6 and older. (Stations sell advertising based on demographics, but the "all listeners" ranking has been used for years as bragging rights for stations, usually WLW.)

WLW-AM, owned by iHeartMedia, averaged a 9.2% audience share. Next were WUBE-FM (7.6), WKRQ-FM (6.8) and WKFS-FM/KISS (5.9).

The says says the last time WLW-AM was knocked out of first place – other than the "Holiday" Christmas music survey period usually won by WARM98 – was over three years ago. March 2013 was won by WGRR-FM, Taylor says.

WGRR-FM's victory was convincing: It was No. 1 in middays (10 a.m.-3 p.m.), afternoon drive (3-7 p.m.) and on weekends for all listeners. The station also was No. 1 in the demographic for ages 25-54, ages 35-64, ages 45-54 and ages 35-54. AndWGRR-FMdid that without a huge marketing budget and a Major League Baseball team. 

WLW-AM was first among all listeners in morning drive (6-10 a.m.) with Mike McConnell, who replaced legendary Jim Scott a year ago, and in evenings (7 p.m.-midnight) with the Reds.

This is the first time in years that I've seendayparts, so I'll proudly point out thatWVXU'sbroadcast of NPR's "Morning Edition" weekday morningswas No. 7 with a 5.3 audience share  – behind McConnell/WLW(12.7),WKRQ-FM/Q102(8.0),WUBE-FM(7.7),WGRR-FM(7.1),WKRC-AM(6.3), and WRRM-FM(5.6).

WLW-AM won the ratings in May (11) and June (10.8). WGRR-FM was second in May (10.3) and June (9.8).

Here are the rankings and audience share for July for Cincinnati stations which subscribe to Nielsen ratings:

1-WGRR-FM, 9.3

2-WLW-AM, 9.2

3-WUBE-FM, 7.6

4-WKRQ-FM/Q102, 6.8


6-(tie) WKRC-AM, WRRM-FM, 5.3

8-WOXF-FM, 5.0

9-WREW-FM, 4.8

10-WEBN-FM, 4.3

11-WIZF-FM, 3.7

12-WNNF-FM, 3.4

13-WVXU-FM, 3.2

14-(tie)WFTK-FM/96 ROCK, WOSL-FM, 2.9

16-WEBN-HD2, 1.4

17-WGUC-FM, 1.2

18-WYGY-FM, 1.1

19-(tie) WCKY-AM,  WOBO-FM, 0.9

21-WDBZ-AM, 0.5

22-WSAI-AM, 0.4

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