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Daryl Weber: Brand Seduction

Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber
Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands by Daryl Weber

  In Brand Seduction, Daryl Weberreveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

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