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New Name, New Games For Cincinnati Casino

The original developer of the Horseshoe Casino purchased it from Ceasar's Entertainment in 2015.
Sarah Ramsey
/
WVXU News
The original developer of the Horseshoe Casino purchased it from Ceasar's Entertainment in 2015.
The original developer of the Horseshoe Casino purchased it from Ceasar's Entertainment in 2015.
Credit Sarah Ramsey / WVXU News
/
WVXU News
The original developer of the Horseshoe Casino purchased it from Ceasar's Entertainment in 2015.

Ohio's Horseshoe Casinos in Cincinnati and Cleveland will be renamed this year. 

They were owned by Caesar's Entertainment, which sold them to the original developer last year.  CEO Matt Cullen says now Rock Gaming has changed its name to Jack Entertainment.

“Today, we announced those properties will be all flying the Jack Entertainment banner, and will be named appropriately,” Cullen says.

“Obviously, the Jack is associated with a deck of cards," Cullen says. "And it’s just sort of a fun and mischievous, perhaps, attitude that we think will add a little bit of approachability to the gaming customer.”

Cullen says the name changes will be accompanied by a new member rewards program, new menus, and some new games.  The name of the performance space outside the casino will also change from The Shoe.

He does not foresee any layoffs.

Cullen says the Jack name will also be on Turfway Park in Florence, Kentucky, the Thistledown Racino in Cuyahoga County, and the Greektown Casino in Detroit.

The cost of the rebranding is estimated at $40 million.

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Rinehart has been a radio reporter since 1994 with positions in markets like Omaha and Lincoln, Nebraska; Sioux City, Iowa; Dayton, Ohio: and most recently as senior correspondent and anchor for Cincinnati’s WLW-AM.