Name, Image and Likeness

Sports commentator Terry Pluto says it's only a matter of time that Ohio high schools will be required to allow athletes to sign name, image and likeness deals, despite recently being voted down by the OHSAA.

Ohio High School Athletic Association member schools have resoundingly defeated a proposal that would have allowed high school athletes to profit from their name, image and likeness.

For the first time in NCAA tournament history, players can strike deals to profit off their names, images and likenesses. Brands have already spent millions, and some say it's just the start.

The university on Monday announced the launch of the new NIL Edge team to try to help players capitalize on their name, image and likeness.

Ohio State University said it will soon sell jerseys with current student athletes’ names and numbers on them through a new partnership that sends some revenue to players.

The player considered to be the top quarterback prospect in the class of 2022 said he is skipping his senior year of high school in Texas and plans to enroll at Ohio State for the upcoming semester.

The NCAA on Wednesday declared that student athletes can financially benefit from their name, image and likeness even in states that didn’t pass legislation. We explore how compensating athletes for their name, image and likeness will work, and the changes ahead for college sports.

OSU is working with Anomaly Group to help student athletes learn to navigate calculating and maximizing their image, name and likeness.

With a little over a day till the deadline on Wednesday, the new two-year state budget is on its way to Gov. Mike DeWine after overwhelmingly bipartisan votes in the House and Senate late Monday evening.

Laws take effect this week in seven states that allow college athletes to be compensated for their name, image and likeness. It opens the door for collegians to make money off endorsement deals.