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The Business and Science of Fear

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Coming into the weekend before Halloween, there are countless films, festivals, and live attractions selling chills and thrills to customers eager to be scared. Today, we discuss what scares us today and the biological impulses that make terror appealing.

We'll also be joined by a director of Terror Behind the Walls at Eastern State Penitentiary, a haunted experience in Philadelphia, to talk about how fear is monetized during the Halloween season and the history of the industry.

Guests: