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Jeni's Listeria Scare: How Businesses Respond to Crises

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Jeni's Splendid Ice Creams opens tomorrow after listeria was found in a Lincoln, Nebraska pint last month.

Local entrepreneur Jeni Britton Bauer discusses how her enterprise quickly recovered from a listeria scare last month and what her team has done to ensure its future.

Then, an outsider's perspective on Jeni's and other businesses that have bounced back from the brink of disaster.

Guests

  • Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams
  • Dan Eaton, reporter for Columbus Business First
  • Steve Goldman, business consultant specializing in crisis management
  • Jeffrey Rodek, senior lecturer at the Fisher College of Business at Ohio State University

This show originally aired on May 21, 2015 at 10 a.m.

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