Jeni's Listeria Scare: How Businesses Respond to Crises
Local entrepreneur Jeni Britton Bauer discusses how her enterprise quickly recovered from a listeria scare last month and what her team has done to ensure its future.
Then, an outsider's perspective on Jeni's and other businesses that have bounced back from the brink of disaster.
- Jeni Britton Bauer, founder of Jeni’s Splendid Ice Creams
- Dan Eaton, reporter for Columbus Business First
- Steve Goldman, business consultant specializing in crisis management
- Jeffrey Rodek, senior lecturer at the Fisher College of Business at Ohio State University
This show originally aired on May 21, 2015 at 10 a.m.