© 2022 WOSU Public Media
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Columbus Crew Backs Away From Rebrand, Will Not Change Name

Columbus Crew's Jonathan Mensah, left, and New England Revolution's Arnor Traustason, right, vie for control of the ball in the second half of an MLS Soccer match, Sunday, May 16, 2021, in Foxborough, Mass.
Steven Senne
/
AP
Columbus Crew's Jonathan Mensah, left, and New England Revolution's Arnor Traustason, right, vie for control of the ball in the second half of an MLS Soccer match, Sunday, May 16, 2021, in Foxborough, Mass.

The Columbus Crew will not become Columbus SC after all.

The club on Monday backed away from the rebranding effort that angered many of the team's biggest supporters, including the fan club Nordecke that "condemned" the move that they said would strip the club of its history and heritage.

A joint statement issued by Nordecke and the team late Monday says the word "Crew" will appear in the team's new logo and the number 96 would appear in an outline of the state of Ohio. The number signifies the year 1996, when the team was founded.

Last week, the team announced that it would be known as Columbus SC, or Columbus soccer club, and the logo would change as well.

Since announcing the change, the team lost two straight games and an online petition was signed by nearly 9,000 people.

Steve Brown grew up in nearby Richwood, Ohio and now lives there with his wife and sons. He started his journalism career as a weekend board operator at WOSU while majoring in journalism at Ohio State, where he also wrote for the student newspaper The Lantern and co-founded the organization Students for Public Broadcasting.