Despite Dealer Concerns, Tesla Strikes Deal To Sell In Ohio
Car dealers in Ohio say theyâve reached a compromise with Silicone Valley-based Tesla, the electric automaker with a unique and controversial business model. The company sells directly to customers, not through a dealer. Thereâs no haggling; the price of each car is non-negotiable. Software engineer Kent Crabtree, who lives just outside Dayton, has a passion for sophisticated electronics. He found plenty in Tesla Motorsâ Model S sedan. Drivers can control many of the vehicleâs functions through a center mounted 17-inch computer touch screen. Crabtreeâs Model S has a 416 horsepower motor. It quietly but quickly slips onto Interstate 70.
Itâs quiet when it takes off. Weâve just entered in the interstate and weâre going 70 miles an hour even before we got off the ramp. It definitely is a performance car.
The Model S is the only electric vehicle â or EV â that Tesla currently manufactures. Even though it weighs about 5,000 pounds it can accelerate from zero to 60 in about four seconds. The starting price is $70,000. A new model Crabtree loved his first Tesla so much that he bought a second. He says he prefers Teslaâs business model. Customers buy directly from the company, not through a dealer. Crabtree still remembers the day he spent four hours at a dealer haggling over the price of a minivan. He says after that experience buying from Tesla is easy. [caption id="attachment_68173" align="alignright" width="280"] Kent Crabtree with his Tesla Motorsâ Model S sedan. (Photo: Sam Hendren / WOSU)[/caption] âThe only thing I got to miss out of the car buying experience was, âOkay, let me see if the manager will approve that price.â âLet me try to make this deal for you.â There was no dealing at Tesla. The price is on the website. It is the price you pay,â? Crabtree says. âI am absolutely sold on Tesla and their no-haggle process.â? Company spokeswoman Alexis Georgeson says the heart of the shopping district at Easton Town Center appealed to Tesla. âWe place all of our stores in high foot traffic locations where we have the opportunity to inform as many people about EVâs and our company and the advanced technology behind Model S as possible,â? Georgeson says. Visitors to the Tesla store can see a Model S on display. Sales associates answer their questions about electric vehicles. Buyers can test drive a Model S. Georgeson says the approach is a vital part of the Tesla business model. âThese stores really fit our business model at this point because itâs a low pressure environment. Because weâre not trying to push large amounts of inventory, we just want people to come in and learn something about the vehicles and it is very crucial to our survival,â? Georgeson says. Dealers speak out [caption id="attachment_68175" align="alignright" width="280"]