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Episode 826: The Vodka Proof

Planet Money tries to make vodka in a radio studio.

A bottle of fancy vodka, like Grey Goose, costs about $35. A bottle of the cheap stuff can be under $10. That's a wide range, but, by definition, vodka is colorless, odorless, and tasteless. So, could there really be a difference between vodkas? Or is the difference all in the marketing?

Today on the show, we get to the bottom of the question. We go to a distillery and find out how vodka is actually made. We hear the story of the genius who created the whole concept of super premium vodka. We find out where a lot of vodka really comes from. And then, we'll see if we can make our own.

This episode is a collaboration with the Sporkful food podcast. Find more of their episodes .

Music: "Sideswipe" and "Take the Lead"

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Copyright 2021 NPR. To see more, visit https://www.npr.org.

Corrected: March 2, 2018 at 12:00 AM EST
In a previous version of this podcast, we said Grey Goose vodka is four times distilled. In fact, it is distilled only once.