© 2021 WOSU Public Media
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations
News Partners

High-End London Restaurant Tries New, Dynamic Approach To Pricing

Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)
Bob Bob Ricard in Soho, London. (Ewan Munro via Wikimedia Commons)

The luxury restaurant Bob Bob Ricard (@bobbobricard) in London has adopted dynamic pricing, charging less during off-peak hours.

Here & Now‘s Jeremy Hobson talks with Leonid Shutov, founder and owner of Bob Bob Ricard, about how the pricing is affecting business.

Copyright 2021 NPR. To see more, visit https://www.npr.org.