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Austin's Would-Be Major League Soccer Team Gets Its Name, Colors

An artist's rendering of the stadium at McKalla Place with Austin FC branding.
Precourt Sports Ventures
An artist's rendering of the stadium at McKalla Place with Austin FC branding.

Should Austin get a Major League Soccer franchise, it will be called Austin FC, Precourt Sports Ventures announced Wednesday.

For the uninitiated, FC stands for "football club."

Credit Precourt Sports Ventures
Precourt Sports Ventures

At a fan appreciation event, Precourt also unveiled branding of the would-be Austin MLS team. The team colors will be black and "bright verde," Precourt said. The logo has "AUSTIN" at the top, with two live oaks intertwined below, representing the bond between "the city and the club," the team said. The roots spread to "north, south, east and west" Austin for a "powerful foundation."

The team also released new artist renderings for a stadium at McKalla Place in North Austin. The Austin City Council voted to move forward with the stadium last week.

Precourt wants to move the Columbus Crew from Ohio to Austin for the next MLS season, but the move is not a done deal yet. The team's fans hope to keep the Crew in Ohio, where they have managed to hold onto fourth place in the Eastern Conference playoff race.

Columbus fans have been buoyed by a pending lawsuit under the Modell Law, which states that a professional sports team receiving a public subsidy must try to find a local buyer before leaving the state. (Precourt leases a stadium there on county land.) The law was passed after the Cleveland Browns left in 1996, but it has never been tested in court.

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I grew up in Austin and studied journalism at the University of Texas. I began my radio career making fun of headlines on local sports and news talk shows. I moved to New York City to be a comic. Found some pretty good "day jobs” managing a daily news radio show for the Wall Street Journal and later, producing business news for Bloomberg Television. Upon returning to Austin, I dabbled in many things, including hosting nights and weekends on KUT and producing nightly TV news. Now I’m waking up early to make Morning Edition on KUT even better than it already is.